ICICMANIPAL ACADEMY – Business Model

1. Executive Summary

ICICMANIPAL ACADEMY is a premier professional e-coaching and training institute specializing in Private Banking, Insurance, and NBFC job preparation with a focus on mock interview training, competitive exam coaching, and professional skill development.

We provide career-oriented online and offline programs designed to prepare students and job seekers for:

• Private bank recruitment processes.

• Insurance company selection procedures.

• NBFC job interviews.

• Bank PO & clerical competitive examinations.

Our core strength lies in personalized coaching, real-world interview simulations, and industry-relevant course content, enabling candidates to confidently secure jobs in the banking and financial services sector.

2. Vision & Mission

Vision

To be India’s most trusted academy for preparing future professionals in banking, insurance, and NBFC sectors through innovative, result-driven training.

Mission

• Equip aspirants with domain knowledge, communication skills, and confidence for job interviews.

• Provide competitive exam preparation for Bank PO, Clerk, RRB, RBI, LIC, GIC, and NBFC exams.

• Offer accessible e-learning solutions with the flexibility of online & offline modes.

3. Target Market

• Fresh graduates seeking entry-level positions in banks, insurance companies, and NBFCs.

• Working professionals looking to switch to financial services careers.

• Aspirants preparing for Bank PO, Clerk, and insurance exams.

• Candidates needing mock interviews and soft skill enhancement before appearing for recruitment drives.

4. Services & Courses Offered

A. Job Interview Preparation

• Mock Interview Sessions with real HR & industry experts.

• Technical Interview Coaching on banking, insurance, and NBFC-related questions.

• Resume building & personal branding.

B. Competitive Exam Coaching

• Bank PO, Clerk, RBI, RRB, Insurance AO & Assistant exams.

• Syllabus coverage: Quantitative Aptitude, Reasoning, English, General Awareness, Banking Awareness.

• Online practice tests & performance analysis.

C. Professional Banking & Financial Courses

• Basics of Banking & Financial Services.

• Insurance Principles & Operations.

• NBFC Functions & Compliance.

D. E-Learning & Hybrid Training

• Live online classes & recorded lectures.

• PDF study materials & digital resources.

• Flexible scheduling for working professionals.

6. Competitive Advantage

• Trainers from top banks and insurance companies.

• Customized mock interviews with real-time feedback.

• Hybrid learning model for maximum accessibility.

• Updated syllabus as per latest exam patterns.

• Affordable pricing with high-quality training resources.

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7. Marketing & Promotion Strategy

• Digital Marketing: SEO, Google Ads, Facebook/Instagram campaigns.

• Campus Tie-ups: Partnering with colleges for student batches.

• Referral Programs: Discounts for students referring peers.

• Content Marketing: Free webinars, YouTube videos, and sample tests.

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8. Operations & Delivery Model

Delivery Mode:

• Online: Zoom/Google Meet-based live classes + recorded content.

• Offline: Classroom training at Kolkata center.

Batch Size:

• 15–25 students per batch for personalized attention.

Training Process:

1. Pre-assessment test.

2. Training sessions (theory + practice).

3. Mock tests & interview simulations.

4. Feedback & improvement tracking.

9. Legal & Compliance

• Registered training business entity.

• GST compliance for all transactions.

• Privacy